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2016 China Innovation Programme

Programme for the 2016 China Innovation summit, taking place in November in Beijing

Archive: China Innovation 2015

This is Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing, advertising and customer relations industry.

Overview

Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation

Personal data

The lack of third-party data in China combined with lax personal data-use laws has resulted in unique and innovative workarounds

Internet of things

China has taken to the Internet of Things with gusto and by some accounts is leading the field.

Ad tech

Limited data exchange and the lack of neutrality delays ‘good innovation’

China Innovation Introduction (2014)

Surging digital uptake and social-channel activity have put a new face on China’s reputation. Campaign looks at what drives the new trend

Media

Cut through the clutter in China's digital ad-measurement practices